The Moment I Was Building Towards

“I could focus more on... the task at hand and not having to worry about, am I sweating through my shirt?”
— Brra Tester

A woman testing Brra said this to me recently, and it stopped me in my tracks. I knew almost immediately why. It took me straight back to a couple of years ago, I watched my stepmom get pulled out of a conversation mid-sentence because of a hot flash. She stayed at the table, but she wasn’t really in the moment anymore. Her attention had gone somewhere else. Hearing this woman describe what relief would give back to her made me realize that this was what I had been trying to understand all along. It wasn’t just about being hot. It was about what the heat took her away from.

Women have become incredibly good at adapting around their bodies. We change what we wear, where we sit, how we sleep, what we carry, when we leave the room. We get so good at making these adjustments that eventually they stop looking like adjustments at all. They just become part of being a woman. I don’t accept that. I don’t want to enter midlife and find that managing my body has quietly become another job I’m expected to be good at. And the more women I talk to, the clearer it becomes that they don’t want that either.

I keep coming back to what good technology is actually supposed to do. A thermostat doesn’t ask you to understand thermodynamics. Noise-canceling headphones don’t ask you to understand acoustics. The complexity belongs inside the product. But so much technology designed around our bodies does the opposite. It gives us more data, more tracking, more instructions, more things to remember, and then hands the responsibility back to us.

That has become a very simple standard for Brra: if the product requires her to become better at managing the problem, we haven’t solved enough of the problem. The technology should carry more so she carries less.

Because I am far more interested in what becomes possible when women can stay in their lives. When she can stay in the meeting. Stay at dinner. Finish the conversation. Keep her attention on whatever mattered to her before her body demanded it back. Women have spent long enough being expected to tolerate the interruption. I’m building Brra so they no longer have to.

-Tayler Moore

Founder, Brra

09.28.2026