Brra began with a question that felt impossible to ignore:
why are women still expected to quietly endure discomfort in the middle of everyday life?
At a family dinner, I watched my stepmom try to push through a hot flash without leaving the table. The room shifted. The conversation stopped. And like so many women, she stayed seated and carried on anyway.
That moment stayed with me because the problem wasn’t just physical discomfort. It was interruption. Visibility. The expectation that women should simply manage around it.
Brra exists to build a better alternative.
“I started Brra for women who are expected to keep showing up through everything. We’re building products that support women quietly, intelligently, and without asking them to step away from their lives.”
— Tayler Moore, Founder
Brra designs wearable wellness products for women navigating full lives and changing bodies at the same time.
We combine wellness, apparel, and technology to create support that feels seamless, discreet, and intuitive to daily life.
This is not about fixing women. It’s about designing better systems around the realities of women’s lives.
For decades, women have been expected to adapt to discomfort instead of expecting products to adapt to them. Brra is built on the belief that comfort is not a luxury, it’s foundational.
We’re building for the moments no one talks about: the meeting you have to lead while trying to stay composed, the overnight flight, the crowded grocery store, the middle of the night, the dinner table.
At Brra, we’re designing a future where they no longer have to.